Privacy Policy
EasyAnalytica | easyanalytica.com
Effective Date: March 25, 2026
Last Updated: March 25, 2026
1. Introduction
EasyAnalytica (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and analytics platform at easyanalytica.com (the “Service”).
Please read this policy carefully. By using the Service, you agree to the practices described here.
2. Information We Collect
2.1 Information You Provide Directly
- Account Information: Name, email address, company name, and password when you register.
- Billing Information: Payment details (processed securely by our third-party payment processor; we do not store full card numbers).
- Communications: Messages, feedback, or support requests you send to us.
2.2 Information Collected Automatically
When you use the Service, we automatically collect:
- Usage Data: Pages visited, features used, clicks, session duration, and interactions within the platform.
- Device and Technical Data: IP address, browser type and version, operating system, referring URLs, and device identifiers.
- Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to maintain sessions, remember preferences, and analyze usage. See Section 7 for more details.
2.3 Customer Data You Track
When you use EasyAnalytica to analyze your own website or product, you may submit data about your end users (“Customer Data”). You are responsible for ensuring you have the appropriate rights and consents to submit this data. We process Customer Data solely on your behalf to provide the Service.
3. How We Use Your Information
We use the information we collect to:
- Provide and operate the Service, including account management and customer support.
- Process payments and manage your subscription.
- Improve and develop the Service, including analyzing usage patterns and conducting research.
- Send you communications, including account notifications, product updates, and (where you have opted in) marketing emails.
- Ensure security and prevent fraud, including monitoring for unauthorized access or abuse.
- Comply with legal obligations and enforce our Terms of Service.
We do not sell your personal information to third parties.
4. How We Share Your Information
We may share your information in the following circumstances:
4.1 Service Providers
We share information with trusted third-party vendors who assist us in operating the Service, including:
- Cloud hosting and infrastructure providers
- Payment processors
- Email and communication services
- Analytics and error monitoring tools
These providers are contractually obligated to protect your data and may only use it as directed by us.
4.2 Business Transfers
If EasyAnalytica is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information is transferred and becomes subject to a different privacy policy.
4.3 Legal Requirements
We may disclose your information if required to do so by law or in good faith belief that such disclosure is necessary to comply with a legal obligation, protect our rights, or protect the safety of our users or the public.
4.4 With Your Consent
We may share your information for any other purpose with your explicit consent.
5. Data Retention
We retain your personal information for as long as your account is active or as needed to provide the Service. You may request deletion of your account and associated data at any time (see Section 9). We may retain certain information as required by law or for legitimate business purposes such as fraud prevention.
6. Data Security
We implement industry-standard technical and organizational measures to protect your information, including:
- Encryption of data in transit (TLS/HTTPS)
- Encryption of data at rest
- Access controls and authentication requirements
- Regular security assessments
No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
7. Cookies and Tracking Technologies
We use cookies and similar technologies for the following purposes:
| Cookie Type | Purpose |
|---|---|
| Essential | Required for the Service to function (e.g., session management) |
| Functional | Remember your preferences and settings |
| Analytics | Understand how users interact with the Service |
| Marketing | Deliver relevant communications (only with your consent) |
You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Service.
8. International Data Transfers
EasyAnalytica operates from Telangana, India. If you access the Service from outside India, your information may be transferred to and processed in India, where data protection laws may differ from those in your country.
We take appropriate safeguards to ensure your data is protected in accordance with this Privacy Policy and applicable law, including India’s Digital Personal Data Protection Act, 2023 (DPDPA).
9. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that we correct inaccurate or incomplete information.
- Deletion: Request that we delete your personal information, subject to certain exceptions.
- Portability: Request a copy of your data in a structured, machine-readable format.
- Opt-Out of Marketing: Unsubscribe from marketing emails at any time using the link in any email, or by contacting us.
- Restriction or Objection: Request that we restrict or stop processing your information in certain circumstances.
To exercise any of these rights, contact us at privacy@easyanalytica.com. We will respond within 30 days.
10. India — Digital Personal Data Protection Act (DPDPA)
EasyAnalytica complies with India’s Digital Personal Data Protection Act, 2023. As a Data Fiduciary, we:
- Collect and process personal data only for lawful purposes with your consent or other valid legal bases.
- Take reasonable security safeguards to prevent personal data breaches.
- Will notify you and the Data Protection Board of India in the event of a significant data breach.
- Honor your rights to access, correction, and erasure of your personal data.
If you are located in the EEA or UK and use the Service, we process your personal data based on performance of contract, legitimate interests, legal obligation, or consent as applicable, and you may lodge a complaint with your local data protection authority.
11. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect, use, disclose, and sell.
- Delete your personal information (with certain exceptions).
- Opt out of the “sale” or “sharing” of personal information (we do not sell or share personal information for cross-context behavioral advertising).
- Non-discrimination for exercising your privacy rights.
To make a request, contact us at privacy@easyanalytica.com or via our website.
12. Children’s Privacy
The Service is not directed to children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.
13. Third-Party Links
The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing them with your information.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the “Last Updated” date. For significant changes, we may also send an email notification.
Your continued use of the Service after the effective date of the revised policy constitutes your acceptance of the changes.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:
EasyAnalytica — Telangana, India
Email: privacy@easyanalytica.com
Website: easyanalytica.com